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Tata Salt has become the No 3 most trusted brand, its highest ever rank in the Brand Equity ET Survey 2008, conducted by AC Nielsen. The ‘Desh Ka Namak’ has also regained its No 1 spot as the most trusted food brand in India.

Tata Salt is also a resounding No 1 brand among the housewives segment, echoing the trust that millions of housewives across the country place on the brand every single day. It’s No 2 in North and East regions and No 3 most trusted brand in metros.

Tata Salt is the market leader in the national branded iodised salt segment with a 43 per cent market share. Consumer activations and BTL activities throughout the country have helped it establish a stronger brand connect with its consumers.

The brand has also engaged consumers through its socially relevant Desh Ko Arpan programme under which Tata Salt extended educational support to 1,500 underprivileged girl children in the last two years through the Nanhi Kali project.

The launch of Tata Salt Lite, a low-sodium salt, which is a brand extension of Tata Salt, has had a positive rub off on its brand equity as well.

ET defines the most trusted brand as one which bonds best with the consumer, a brand that is not only familiar to the consumer but also provides quality and reassurance to her / him. The brands are evaluated on relatedness, perceived popularity, quality connotation, distinctiveness / uniqueness of what they stand for, value for money offered — does it strike a chord with the consumer and repurchase intent.

The survey interviewed more than 8,000 respondents across 12 cities in the west, east, north and south zones of India. The sample is spread across socio-economic class, age and income groups, covering consumers aged 15 and older. The list consisted of 300 brands (219 consumer products and 81 service brands).

Singapore: Tata Communications International Pte Ltd, a wholly owned subsidiary of Tata Communications Limited, has signed an equity joint venture agreement (EJV) with the shareholders of China Enterprise Communications Limited (CEC) for the acquisition of 50 per cent equity interest in CEC. This joint venture, which will become effective after the necessary approvals from the relevant government and regulatory bodies in China are obtained, will be the first-of-its-kind in the Chinese telecom sector post China’s entering the WTO.

“The strategic cooperation between China Enterprise Communications and Tata Communications was carried out under the background of economic globalisation, and the fact that China and India are driving the 21st century world economy. Through the cooperation with Tata Communications, we will focus on the development of the domestic market to provide high quality networking services to multinational enterprises in China as well as China’s domestic enterprises. We intend to grow the strength of the CEC brand,” said Zhu Jianhua, president and CEO of CEC.

CEC is a value-added telecommunications services and integrated IT solutions provider headquartered in Beijing, China. CEC was recently awarded a nationwide IP-VPN service licence by China’s Ministry of Information Industry (MII), the first telecom valued-added service licence granted to a non-facilities based service provider. CEC has network reach throughout China, with no regional restrictions on its service capabilities. CEC provides VPN connectivity reach into 347 cities in China, including a dual-pop presence in tier-one cities like Beijing, Shanghai, Guangzhou and Shenzhen. This reach complements Tata Communications’s VPN presence in 120 Indian cities and 19 other major business capitals in North America, Europe and Asia.

“Tata Communications is honoured to have this unique opportunity to establish an EJV with the shareholders of CEC and to become one of the first global telecom companies to attain this type of access to the Chinese market,” said Vinod Kumar, president, data and mobility services, Tata Communications. “Tata Communications understands and respects the complex, fast-changing and extremely competitive Chinese telecom environment and the needs of customers requiring seamless end-to-end connectivity. This is an innovative step in our ongoing effort to enable connectivity and managed services across strategic regions and emerging markets that are of high value to our global customers.”

“This is a historic investment,” said Camille Mendler, vice president of Yankee Group’s Enterprise Research Group. “Not only does it allow for the delivery of unprecedented reach into China and India for global enterprises, it also confirms Tata Communications’s leading position in service delivery to emerging markets.”

CEC is majority owned by China International Trust and Investment Corporation (CITIC); other investors of CEC include SASAC and CE-SCM. Tata Communications’s investment in CEC is subject to various closing conditions as well as approvals from and the relevant Chinese governmental and regulatory bodies, including but not limited to the MII and the Ministry of Commerce.

DEARBORN, Mich., June 2, 2008 – Ford Motor Company [NYSE: F] has today completed the sale of its Jaguar Land Rover operations to Tata Motors.

The sale is the culmination of Ford’s decision last August to explore strategic options for the Jaguar Land Rover business, as the company accelerates its focus on its core Ford brand and “One Ford” global transformation. It also allows Jaguar Land Rover to focus on delivering what is best for its business.

As part of the overall sale agreement between Ford and Tata Motors, Ford will continue to supply Jaguar Land Rover with engines, stampings and technology, including a range of environmental technologies.

Ford Motor Company wishes the Jaguar Land Rover management team, its employees and the new owners every success for the future.

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, United States, manufactures or distributes automobiles in 200 markets across six continents. With about 230,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company.

A meeting of the Board of Directors of Tata Motors Limited will be held on Wednesday, May 28, 2008, at the Registered Office of the Company to consider the Audited Annual Accounts and the dividend, if any, for the year ended March 31, 2008.

Tata Motors is India’s largest automobile company, with revenues of US$ 7.2 billion in 2006-07. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; the company also distributes Fiat-branded cars in India. Tata Motors’ international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in Thailand. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain.

Courtesy: Tata Motors Limited, India