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Stuttgart. It was on June 26, 1938 that Dr. Ing. h.c. F. Porsche KG, as the enterprise was then called, moved from Kronenstrasse 24 in the center of Stuttgart to newly-built premises in the district of Zuffenhausen. In May 1937, Ferry Porsche had already acquired a site there at the address Spitalwaldstrasse 2 (as it then was), thus determining the location of the later Porsche factory. 70 years on, the building newly completed in 1938 still forms a central part of the factory complex in Zuffenhausen.

Right from the beginning, an important chapter of motoring history was written at the main factory in Zuffenhausener: after the first prototypes of the Volkswagen had been pieced together – still in the garage of the Porsche villa on the Stuttgart Killesberg hill – the pilot series of what became known as the “VW-Beetle” was made in Zuffenhausen in 1938. The bodies, built in the neighbouring car body works Karosseriewerk Reutter, were mounted on chassis at Porsche and exhaustively tested. Also of historic significance is the building of three Type 64 racing coupés in 1939. Originally intended for the Berlin-Rome long distance race, the aerodynamically streamlined cars are regarded as the forbears of all subsequent Porsche models.

The production of sports cars in Zuffenhausen began in 1950 with a makeshift arrangement: up to the end of 1955, when the Porsche’s main factory was given clearance by the American army, bodywork production and vehicle assembly for the Porsche 356 took place mainly on the premises of Reutter.

In 1952, an addition was made in the form of the Porsche-Werk 2, designed by architect Rolf Gutbrod. This was followed in 1960 by Porsche-Werk 3 which housed, among other things, the sales and customer service departments. In 1964, directly following the launch of the 911, Porsche KG then took over Karosseriewerk Reutter, together with its workforce of around 1,000 employees.

Today the 911 series – and all Porsche engines – are produced in Zuffenhausen. The factory is subdivided into the areas of Body Shell Assembly, Paint Shop, Vehicle Assembly, Upholstery, Engine Assembly and Test Stands. In order to ensure flexible production in a limited space, Porsche has developed special solutions, including several super-
imposed manufacturing ‘levels’ in Body Shell Assembly and Vehicle Assembly. Another special feature: Porsche’s serially-produced cars are manufactured together with the racing versions on the same assembly line.

Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart has been confirmed as the most attractive and likeable automobile brand in its largest export market, the USA. In the latest survey of opinion the “Automotive Performance, Execution, and Layout Study (APEAL2)” conducted by the market research company, J.D. Power, Porsche took first place for the fourth consecutive time. The satisfaction of buyers is surveyed in the APEAL study after the first 90 days of driving experience with their new vehicle. At total of 81,500 persons were surveyed from February to May of 2008 as to how they rate their vehicle according to 100 criteria in categories such as driving dynamics, performance, design, comfort, and suitability for daily use. Porsche returned top marks in the process.

The individual results for the model series equally emphasise the high quality of the products and the high degree of appreciation among customers: without reservation, buyers taking part in the study also confirmed the 911 Carrera, Cayman, and Cayenne as the best vehicles in their categories of “Premium Sporty”, “Compact Premium Sporty”, and “Midsize Premium Multi Activity Vehicle”. Already one month prior, Porsche was also distinguished by J.D. Power in the just as prestigious “Initial Quality Study” as the automobile manufacturer with the best quality.

With this two-fold victory, the crucial US customers yet again confirmed both the success of Porsche’s sustained quality offensive and fascination of its brand.

Prestigious Journalists and PR Experts Join Porsche TeamStuttgart. Porsche is adapting the organization of its Press Department to the new structure of the group: Anton Hunger (59), for many years Head of Press and Public Relations of Dr. Ing. h.c. F. Porsche AG and – since November 2007 – also of Porsche SE, will be exclusively responsible for managing the newly-created Press and Public Relations Department of the Holding from July 1. Together with him, Frank Gaube (47) will be changing over to Porsche SE, where he will head the Financial Press and Investor Relations Department, with the continued support of Frank Scholtys (47).

Anton Hunger

Frank Gaube, Frank Scholtys

Dirk Erat (36) has been appointed Head of Corporate Press at the Porsche SE. He comes to Porsche from Siemens AG, which he joined following teacher training studies at the University of Konstanz and a traineeship in journalism in the year 2000 as press relations officer. From 2004 onwards, he headed External Communications at the Siemens Mobility Divisionin Erlangen. Erat will be taking up his new duties on September 1. The team will also have the support of Josef Arweck (31) who, after studying politics, history, psychology and economics, worked from 2002 onwards as press relations officer for McKinsey & Company, and will also be fulfilling this function for
Porsche SE as of July 1.

Dirk Erat, Josef Arweck

Anton Hunger’s successor as Director of Corporate Communications at Dr. Ing. h.c. F. Porsche AG from July 1 will be Christian Dau (46), who has been on the staff of the Porsche Press Department since September 1997 and has been Hunger’s official Deputy since 2003.

Christian Dau

Dr. Albrecht Bamler (50) continues to be responsible for the Corporate Press and Michael Baumann (43) for the International Press of Porsche AG. However, there has been a change in Product and Technology Communication: on June 1, 2008 Hans-Gerd Bode (47) took over as Head of Department from Stefan Marschall (52), who is setting up his own independent PR consultancy. Bode came to Porsche from Volkswagen AG, where he had been in charge of Brand and Product Communication since 2001. When working for the Stuttgart sports car manufacturer he will be cooperating closely with Eckhard Eybl (54), whose activities focus on the Product Press,and with Oliver Hilger (34), who continues to supervise the Motorsport Press.

Dr. Albrecht Bamler, Michael Baumann

Hans-Gerd Bode, Stefan Marschall

Oliver Hilger, Eckhard Eybl

The team will be completed by Hermann Josef Stappen (46), who will be looking after the Technical Press from September 1 onwards. Stappen studied mechanical engineering and has the best prerequisites for the job: after a traineeship in the press office of the specialist journal “Autohaus”, he worked from 1997 onwards for the Testing and Technology Office of the motoring journal “Auto Motor und Sport”. Stappen replaces Götz Fuchslocher (44), who has going to the specialist journal “Automobil-Produktion”.

Achim Stejskal (35) is coming to Porsche from Daimler AG. From July 1, he will be heading the new Porsche Museum at the Zuffenhausen headquarters and will report to the Director Corporate Communications of Porsche AG. Stejskal first studied education, before going in 1999 to what was then the DaimlerChrysler AG; he worked for the Stuttgart enterprise in various capacities in the ‘Classic Vehicles’ Department. In 2006, he became Deputy Head of the Mercedes-Benz Museum and was appointed Head of the Administrative and Shop Management Department. In this area, Klaus Bischof (59) will continue to be in charge of Porsche’s so-called ‘Rolling Museum’, which comprises approximately 400 historic vehicles.

Achim Stejskal, Klaus Bischof

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6/19/2008

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Stuttgart. Beaming faces in Zuffenhausen: today four children, aged five and six, each collected their own ‘Model 911’ pedal car from the museum of Dr. Ing. h.c. F. Porsche AG. They were the lucky winners of a raffle which had taken place at the “Bietigheim Wonderland”, an event held in Bietigheim on May 30 and 31, 2008. Dr. Wendelin Wiedeking, Chairman of the Executive Board of Porsche AG, did not miss the opportunity to greet the young guests himself and hand them their prizes in person:
“I am very pleased to meet such young Porsche enthusiasts and I hope you will have a lot of enjoyment driving your own little 911s”, said the Chairman, congratulating the children.

After receiving their prizes, the children were given a tour of the Porsche Museum to view the legendary exhibits of the sports car manufacturer. They then refreshed themselves with ice-cream and cake in the Porsche Guest Casino. The children were accompanied by their parents, brothers and sisters, as well as the Mayor of Bietigheim, Kurt Leibbrandt, and the Head of Bietigheim’s Culture and Sport Office, Heinz Steidle.

Several hundred children had taken part in the raffle for the prize pedal cars, which are true-to-scale models of the Porsche 911. Porsche had played a decisive part in initiating and sponsoring the local festivities in Bietigheim Town Center, where around 50 bands and groups performed.