FORD EXPLORER PRAISED FOR AFFORDABILITY, SAFETY

DEARBORN, Mich., July 1, 2008 – The 2008 Ford Explorer is more resistant to damage and less likely to cause damage to other vehicles in low-speed crashes than other midsize sport utility vehicles, the Insurance Institute for Highway Safety (IIHS) reported today.

“The Ford Explorer has been the benchmark SUV for family capability, safety and value for two decades,” said Darryl Hazel, president, Ford Customer Service Division. “Insurance companies are more likely to give Explorer customers discounts because of this established track record.”

Ford was the first to market with crash structures on SUVs that are more compatible with passenger cars. When the Explorer was redesigned for the 2002 model year, the front bumper was dropped nearly two inches, to better align with the crash structures of passenger cars.

The 2008 Explorer retains that design, which helps to reduce damage to cars in common slow-speed incidents and allows lower vehicles’ energy-absorbing bumpers to do their work. The Explorer is the only midsize SUV to receive the government’s highest frontal crash test rating for six consecutive years.

“Ford has more IIHS Top Safety Picks than any other brand, and more government 5-star safety-rated vehicles than any other automaker in history,” Hazel said. “Part of this safety success is that our larger family and work vehicles are more compatible with smaller vehicles.”

The Explorer outperformed several other midsize SUVs in 10 mile-per-hour crash tests with the back of a typical midsize car. The test results will be used in the IIHS’s petition to the National Highway Traffic Safety Administration for the standardization of bumper height for all passenger vehicles.

“One big difference is that the Explorer’s bumpers line up pretty well with those on cars, so when this SUV hits a car or a car hits it, the bumpers on both vehicles engage instead of over- and under-riding each other,” said Institute president Adrian Lund. “When cars collide with other cars, their bumpers usually line up pretty well, but in SUV-to-car crashes, the bumpers often don’t match up at all. The result can be thousands of dollars of unnecessary damage in low-speed crashes.”

In front-to-rear collision tests, the other SUVs overrode the rear bumpers of stationary Hyundai Sonatas causing damage ranging from $3,891 to $4,737, and each SUV sustained more than $1,000 damage. By comparison, the Explorer sustained less than $1,000 damage, and it inflicted only about one-third as much damage on the midsize sedan.

The IIHS reported that real-world crash data is consistent with the tests. The Explorer had lower-than-average losses under the same insurance coverage during the same years compared to the competitive models.

“There’s no evidence that the relatively effective bumpers on the Ford Explorer compromise its off-road performance or its utility at loading ramps,” Lund said. “The Explorer shows that you can still have the utility of an SUV without making bumpers so high that they don’t line up with cars.”

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 228,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

New ad campaign presents the all-new 2009 Lincoln MKS and is an industry-first, featuring a three-minute movie commercial scheduled to debut during the Black Entertainment Television Awards pre-show today.

New ad campaign presents the all-new 2009 Lincoln MKS and is an industry-first, featuring a three-minute movie commercial scheduled to debut during the Black Entertainment Television Awards pre-show today.
Partner 30- and 15-second spots will air on select television stations beginning today.
MadCrazyLove touts the dynamic design, business-class comfort, smooth driving experience and in-car communication features of the new Lincoln MKS.
DEARBORN, Mich., June 24, 2008– Taking a significant leap from the traditional 30- and 60-second broadcast advertising model, luxury automaker Lincoln is delivering a first this week with the national television launch of a three-minute movie featuring the all-new 2009 Lincoln MKS.

Shot on location in Hollywood Hills, MadCrazyLove is a three-minute commercial, with accompanying 30- and 15-second spots, that introduces the newest member of the Lincoln family – the 2009 Lincoln MKS – against the backdrop of a fun, romantic story.

The new three-minute spot makes its television debut today during the Black Entertainment Television Awards pre-show. Following the show, the movie will live online at www.lincoln.com and www.lincolnlounge.com.

The 30- and 15-second spots will begin airing today on select cable television and nationally syndicated programs. National print and digital media are included in the media mix and scheduled for rotation beginning in July.

“Studies continue to show that Americans are embracing the Internet in a bigger way and are looking beyond sound bites for broader stories,” says Lincoln Communications Manager Tom Grill. “As this advertising model changes, Lincoln will continue to design fresh and innovative advertising that is hard-hitting and relevant. MadCrazyLove accomplishes just that and introduces our new Lincoln MKS in a fun, yet meaningful way.”

MadCrazyLove – The Movie

Sultry, soft sounds from the legendary Marvin Gaye, a dark, dusky evening, the smooth ride and distinct styling of the 2009 Lincoln MKS luxury sedan set the mood for the story.

MadCrazyLove takes the viewer on a romantic journey that at first glance appears to be centered on a couple’s first encounter. Moving through vibrant images at a cocktail party, cruising through the streets and scenic hills of Hollywood, stopping off for a bite at a local dive, the couple enjoys the simplicity of the evening and the amenities of the Lincoln MKS. As the couple’s evening together marches towards a final scene, the story takes a sudden and unexpected twist that viewers will have to see to enjoy.

Three partner 30-second and one 15-second television teaser spots provide a peek into the MadCrazyLove story, and further details the features of the new MKS, including the sophisticated technology, dynamic design and smooth driving experience.

The 30-second Something Warmer spot showcases the unique craftsmanship of the vehicle’s interior, its fine materials including genuine wood, metal and leather; the 30-second Dual-Moon highlights the dual-panel moonroof, SYNC in-car communication and the split grille design; the 30-second IP touts the next-generation voice-activated navigation and Sirius Travel Link™. The 15-second MadCrazy features the available 20-inch wheels and luxury touch technology.

MadCrazyLove was created by UniWorld Group Inc., the African American Agency of Record for Lincoln.

The 2009 Lincoln MKS

The all-new 2009 Lincoln will begin arriving in dealerships across North America by the end of June. Dynamic and clean-lined, the flagship Lincoln MKS is the first production vehicle to embrace the Lincoln design DNA introduced on the Lincoln MKR concept in 2007.

Priced just more than $38,000 including destination, the vehicle is loaded with class-exclusive features and options, such as the industry-exclusive SYNC, Easy Fuel™ Capless Fuel Filler System, SecuriCode™ Next-Generation Keypad, a premium THX-certified audio system, 20-inch wheels, heated rear seats and the voice-activated navigation system with SIRIUS Travel Link.

The Lincoln MKS is powered by a Lincoln-exclusive 3.7-liter V-6 engine mated with a fuel-efficient six-speed transmission. The powertrain has been derived from the proven 3.5-liter V-6 found in the Lincoln MKX, which was voted one of Ward’s 10 Best Engines for 2007.

LINCOLN DELIVERS INDUSTRY-FIRST THREE-MINUTE MOVIE DEBUTING ON NATIONAL TELEVISION; SPOT STARTS TODAY

New ad campaign presents the all-new 2009 Lincoln MKS and is an industry-first, featuring a three-minute movie commercial scheduled to debut during the Black Entertainment Television Awards pre-show today.
Partner 30- and 15-second spots will air on select television stations beginning today.
MadCrazyLove touts the dynamic design, business-class comfort, smooth driving experience and in-car communication features of the new Lincoln MKS.
DEARBORN, Mich., June 24, 2008– Taking a significant leap from the traditional 30- and 60-second broadcast advertising model, luxury automaker Lincoln is delivering a first this week with the national television launch of a three-minute movie featuring the all-new 2009 Lincoln MKS.

Shot on location in Hollywood Hills, MadCrazyLove is a three-minute commercial, with accompanying 30- and 15-second spots, that introduces the newest member of the Lincoln family – the 2009 Lincoln MKS – against the backdrop of a fun, romantic story.

The new three-minute spot makes its television debut today during the Black Entertainment Television Awards pre-show. Following the show, the movie will live online at www.lincoln.com and www.lincolnlounge.com.

The 30- and 15-second spots will begin airing today on select cable television and nationally syndicated programs. National print and digital media are included in the media mix and scheduled for rotation beginning in July.

“Studies continue to show that Americans are embracing the Internet in a bigger way and are looking beyond sound bites for broader stories,” says Lincoln Communications Manager Tom Grill. “As this advertising model changes, Lincoln will continue to design fresh and innovative advertising that is hard-hitting and relevant. MadCrazyLove accomplishes just that and introduces our new Lincoln MKS in a fun, yet meaningful way.”

MadCrazyLove – The Movie

Sultry, soft sounds from the legendary Marvin Gaye, a dark, dusky evening, the smooth ride and distinct styling of the 2009 Lincoln MKS luxury sedan set the mood for the story.

MadCrazyLove takes the viewer on a romantic journey that at first glance appears to be centered on a couple’s first encounter. Moving through vibrant images at a cocktail party, cruising through the streets and scenic hills of Hollywood, stopping off for a bite at a local dive, the couple enjoys the simplicity of the evening and the amenities of the Lincoln MKS. As the couple’s evening together marches towards a final scene, the story takes a sudden and unexpected twist that viewers will have to see to enjoy.

Three partner 30-second and one 15-second television teaser spots provide a peek into the MadCrazyLove story, and further details the features of the new MKS, including the sophisticated technology, dynamic design and smooth driving experience.

The 30-second Something Warmer spot showcases the unique craftsmanship of the vehicle’s interior, its fine materials including genuine wood, metal and leather; the 30-second Dual-Moon highlights the dual-panel moonroof, SYNC in-car communication and the split grille design; the 30-second IP touts the next-generation voice-activated navigation and Sirius Travel Link™. The 15-second MadCrazy features the available 20-inch wheels and luxury touch technology.

MadCrazyLove was created by UniWorld Group Inc., the African American Agency of Record for Lincoln.

The 2009 Lincoln MKS

The all-new 2009 Lincoln will begin arriving in dealerships across North America by the end of June. Dynamic and clean-lined, the flagship Lincoln MKS is the first production vehicle to embrace the Lincoln design DNA introduced on the Lincoln MKR concept in 2007.

Priced just more than $38,000 including destination, the vehicle is loaded with class-exclusive features and options, such as the industry-exclusive SYNC, Easy Fuel™ Capless Fuel Filler System, SecuriCode™ Next-Generation Keypad, a premium THX-certified audio system, 20-inch wheels, heated rear seats and the voice-activated navigation system with SIRIUS Travel Link.

The Lincoln MKS is powered by a Lincoln-exclusive 3.7-liter V-6 engine mated with a fuel-efficient six-speed transmission. The powertrain has been derived from the proven 3.5-liter V-6 found in the Lincoln MKX, which was voted one of Ward’s 10 Best Engines for 2007.

HIGH-PERFORMING FORDS AT THE GOODWOOD FESTIVAL OF SPEED

Significant anniversaries for the Model T and Escort, as well as the record-breaking Ford Focus RS WRC, add to Ford motorsport highlights at this year’s event

BRENTWOOD, ESSEX, 24 June, 2008 – Ford Motor Company, a major sponsor of the Goodwood Festival of Speed since its inception in 1993, will again be supporting this prestigious event to be held over the weekend of 11-13 July 2008.
The Festival of Speed is Europe’s premier historic motor sporting event – a combination of hillclimb, rally stage, garden party, and motor show, all in the grounds of Goodwood House, the Earl of March’s ancestral home in West Sussex.

Leading the array of famous Ford vehicles on the hillclimb and the forest rally stage will be the Ford Focus RS WRC, which recently claimed a record-breaking 100th consecutive points finishes in the FIA World Rally Championship. With a first and second-place finish on the recent Rally of Turkey, Ford became the first manufacturer since the launch of the WRC in 1973 to reach a century of successive scores.

A stunning array of Ford vehicles
In a year in which Ford celebrates two important dates – the centenary of the launch of the Model T and the 40th anniversary of the arrival of the Escort – there will be an array of famous Ford vehicles at Goodwood. Ford will be represented on the Hillclimb, on the Forest Rally Stage, and also in the Cartier Style et Luxe Concours. In addition, many of the famous racing F1 and racing sports cars present will be powered by Cosworth-Ford V8 or V10 engines.

There were successful Model Ts in motor racing in the 1920s, Ford V8s won the Monte Carlo rally in the 1930s, and since the 1950s Ford has always been prominent in racing and rallying, often with specially-developed cars such as the Escort RS1600 and RS1800, the RS200, the Sierra RS500 Cosworth, and racing Mondeos.
Ford-powered cars from all around the world will be present, ranging from Indy 500 winners, to successful British Touring Car Championship machines, an ex-Michael Schumacher Benetton-Ford F1 car and Escort Mk IIs which dominated world rallying for so long.

Current WRC Champions
Ford success at world level continues to this day, and the record-breaking Focus RS WRC features on the Hillclimb and the Forest Rally Stage driven by current drivers’ championship leader Mikko Hirvonen. Ford is also leading the manufacturers’ standings in pursuit of a third consecutive FIA World Rally Championship after winning the manufacturers’ title in 2006 and 2007.

Joining the Focus WRC cars on the Forest Rally Stage will be a Ford Escort RS1800 rally car driven by 1979 rally world champion, Björn Waldegård.

Visitors to the Goodwood Festival of Speed will see an astonishing variety of other famous Fords, ranging from the Le Mans-winning GT40, RS200, NASCAR Taurus, the 7-litre Galaxie which changed the face of British saloon car racing in 1963, and an ex-Jim Clark racing Lotus Cortina.

Escort and Model T celebrations

Immediately after its public launch in 1968, the Escort became a race and rally winner and went on to record many victories. Escorts won the European and British Touring Car Championships in the 1970s, and were twice World Rally Champions, in 1979 and 1981. Escorts won the Monte Carlo rally, the East African Safari and the London-Mexico World Cup rally, and they triumphed on the British RAC rally on eight consecutive occasions (1972 – 1979).

Although the Model T was not designed as a competition car, it became successful in everything from long distance trials, to specialised formula racing in the US. As the world’s best selling car of the 1910s and 1920s, Model Ts found fame in many ways. A selection of special types will be on show in the Style et Luxe Concours. Model Ts, it seems, not only provided trouble-free motoring and bargain prices for millions, but could also be used in show business, as commercial vehicles, and in the most inhospitable terrain.

40 years of Ford Escort

In January 1968, Ford launched the all-new Escort family saloon, which became an all-time best-seller. In a 32-year career the Escort always offered remarkable value for money and, to keep abreast of trends and customer demands, the style, specification and equipment of the Escort was regularly refreshed.

The original Escort coupled a simple but attractive style with innovations, including a new all-synchromesh transmission, rack-and-pinion steering for the first time on any Ford, front-wheel disc brakes on some models, and a novel body shell construction which incorporated massive one-piece body side pressings.

By the standards of the day, the first Escort offered remarkable performance from a 50bhp/1,098cc engine, with a top speed of 80mph, typical fuel consumption of 35mpg and all for no more than £605.

UK market leadership
Ford became UK market leaders during the Escort’s career, and has kept that lead ever since. Initial Escort production was concentrated at the Halewood plant, on Merseyside. Production at Saarlouis in Germany followed within a year, and many other Escorts were later assembled at other Ford plants around the world.

Larger and more powerful engines, optional automatic transmission, four-door, estate car and light commercial vehicle types were added to the original two-door saloon, along with many different trim packs and options. The famous Twin-Cam and the equally legendary RS1600 helped to make the Escort the world’s most successful competition saloon car.

A newly-styled Escort appeared in 1975 to keep the range at the head of the sales charts for five years. In 1980 an entirely new Escort took over. Not only did this, the Mk III, have a smart hatchback style, but it also featured a transversely-mounted overhead-camshaft engine and front-wheel-drive.

A much up-dated range of cars (the Mk IV) followed in 1986 with the Escort’s final major change happening in 1990. In 1998 Ford introduced an all-new replacement to its fastest-selling family car, the Focus.

Motorsport triumphs
Specialised Escorts were spectacular and triumphant race and rally cars at competitions all around the world, winning more events than any of their rivals. Victory in prestigious rallies such as the Monte Carlo, East African Safari, British RAC and World Cup rallies were matched by success in European and British Touring Car race series, these being delivered by heroes like Roger Clark, Hannu Mikkola and Ari Vatanen.

When the Escort came to the end of its glittering career, an outstanding car was needed to take over. The Focus was a worthy successor to the Escort, and has itself always been a great success in both the sales charts and in motorsport.

Ford’s best-selling model, the Model T, is 100 years old

The Model T, affectionately known as the “Tin Lizzie”, was launched in October 1908, and rapidly became the world’s best-selling car. Made in Detroit in the US, at Ford’s first British factory at Trafford Park, in Manchester, and other sites worldwide, it dominated the motoring scene for almost 20 years. When the last Model T was built in 1927 more then 16 million examples had been built in 50 factories in 19 countries.

The original design, simple and robust, was based around a 2.9-litre four-cylinder engine developing 22bhp, which was matched to a two-speed epicyclic transmission. The 100in wheelbase frame ran on front and rear transverse leaf spring suspension. Like many other cars of the period, there was a drum brake on the transmission shaft and lever-operated drum brakes on the rear wheels only.

The first cars were assembled at Piquette Park in Detroit but Ford opened a new factory at Highland Park in 1911, where there was space for expansion. Early production Model Ts were open top Touring Cars, but optional body styles, including Roadsters, Coupes and Town Cars were added to the range and even commercial versions followed. Originally ticketed at $850, the price of a Model T was driven down as Henry Ford proved that simplicity and volume would make them less and less expensive to build.

The world’s first moving assembly line for building cars was installed at Highland Park in 1913. Before this, it had taken 12.5 man-hours to assemble a Model T - this was reduced to not more than 1.5 man-hours. For several years the car was only available with black paintwork because the available black paint dried faster than any other known shade. In this period, Ford also increased its wages – the new rate, of $5 a day, was much higher than that offered by rival concerns. This meant that workers could soon afford to buy their own Model Ts.

Prices reduced dramatically
By 1917, selling prices of the Runabout had been slashed to $345, while the Touring Car cost $360. The list of featured equipment grew – electric instead of oil-lit headlamps arrived in 1915, demountable wheel rims and an electric starter motor became optional in 1919.

Sales and production rose sharply. Nearly 250,000 cars were produced in 1914, more than one million followed in 1920, and in 1925, when demand was at its peak, almost two million Model Ts of all types left the assembly lines. Prices reached an all-time record low in 1925, when a buyer could purchase a Model T Runabout for just $260 (which was less than a third of the original price in 1909).

The first British-built Ford
The Model T was the very first British-built Ford, with the first-ever example being assembled at Trafford Park on 23 October 1911. It was Britain’s best selling car for many years in the 1920s. More than 300,000 cars were built at Trafford Park before production ceased there in August 1927.

British-made Model Ts built up a fine reputation, in peace and in war. During the First World War, Ts provided the chassis for scout cars, machine gun carriers, and particularly for ambulances, this type eventually being built at more than 100 vehicles a day. Until the newly imposed “horsepower tax” hit the Model T hard, it often commanded more than 40 per cent of the UK market. Many Model Ts survive to this day, specialised clubs cater for the brand all around the world, and some of the mechanical parts are still available for rebuilds and restoration.