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Honda has long been recognized as a leader in the development and application of new technologies designed to reduce the environmental impact of its products through improved fuel efficiency and reduced emissions.

Honda Power Equipment is no exception to this legacy of environmental leadership. All Honda Power Equipment products are powered by advanced-technology, 4-stroke engines that are quieter, more fuel efficient and cleaner burning than the engines powering some competing products.

Corporate Leadership

Honda recognizes that conservation of the natural environment is not only a corporate responsibility but also an important company fundamental. Reducing the burden on the environment at every stage in a product’s life cycle - from research and development through manufacture, sale, usage and disposal - is a goal at the core of Honda’s corporate culture and business philosophy.

Beyond the development of cleaner products, Honda also has sought to reduce the environmental impact of all its activities. Honda’s Green Factory planning concept, launched in 1998, is the foundation of the company’s eco-friendly manufacturing practices, which seek to minimize factory emissions and waste throughout the manufacturing process. Further, Honda’s commitment to environmental responsibility is reflected in its portfolio of ISO certifications. All of the company’s facilities throughout Japan, and its major manufacturing facilities in the rest of the world, have obtained ISO 14001 certification - an internationally recognized set of standards for environmental management systems. In addition, in 1999, Honda launched its Green Dealerships program, the goals of which have been to put Honda dealerships at the forefront of customer and community service as well as acquire ISO 14001 certification, based on environmentally responsible disposal of used cars, improved energy efficiency, and other measures.

Environment and Technology Milestones

Developing cleaner products is not a new mandate at Honda. Coupled with world-class quality and technology, Honda has routinely incorporated environmentally advanced features into all of its products for more than 30 years. A few examples include:

In 1971, Honda introduced the controlled vortex combustion chamber (CVCC) engine. The CVCC was the world’s first automobile engine capable of meeting the 1970 Clean Air Act without the weight, cost, and complexity of a catalytic convertor.
Since 1973, Honda has manufactured only 4-stroke outboard motors, which are approximately 90 percent cleaner, 50 percent more fuel-efficient and 50 percent quieter than typical 4-stroke outboard motors. More important, 4-stroke motors do not release oil directly into the water.
In 1998, Honda became the first company to introduce an entire line of high-performance outboard motors that met the Environmental Protection Agency’s (EPA’s) year 2006 emission standard.
In 1998, Honda entered the handheld power-equipment market with a noticeably quieter, fuel-efficient and virtually smoke-free trimmer/brush cutter powered by the world’s first 360-degree inclinable, 4-stroke mini-engine.
In 2000, Honda became the first auto company to receive the EPA’s Climate Protection Award for development of the Honda Insight, the first gas-electric hybrid vehicle sold in the United States.
In 2001, Honda became the first automaker in the world to market a fuel cell vehicle certified by the U.S. EPA and the state of California. Honda has also developed its own fuel cell stack that debuted in the 2005 FCX capable of cold weather operation.
In 2003, Honda introduced the HRX217, the first lawnmower in the world that easily enables simultaneous distribution of grass clippings to both the bag and the ground with no addition extra equipment required; the unique, Variable Mowing System (VMS) - or Versamow™ - of the HRX allows the user to select bagging, mulching or any combination of the two configurations by simply rotating a lever called the Clip Director. Whether the user chooses to mulch or to compost or dispose of the bagged clippings, all of the options provided by the HRX are better for the environment than conventional disposal of clippings.
In 2007, One Engine for All: Honda Engines certified to the new, lower CARB 2007 and existing EPA Phase 2 emission requirements by offering 50 state compliant engines only beginning January of 2007. New Honda overall emission levels will be reduced by more than 37 percent. This means that in addition to meeting California emission requirements, Honda engine emission levels will be well below the EPA 2007 requirements. The development of one engine for use in all 50 states continues to reflect Honda’s forward thinking with regards to emission regulations, air quality and the needs of our customers.
Environmental Sponsorships

Honda is a dedicated partner to the following environmental organizations all over the U.S. whose members work and volunteer to protect our planet’s natural resources:

Assateague Coastkeeper, Berlin, Maryland
www.actforbays.org/coastkeeper/coastkeeper.htm
The organization is an on-the-water, privately funded advocate for the coastal bays. The mission of the Coastkeeper Program is to protect the quality of the coastal bays for generations to come.

Cape Lookout Education Center, Greensboro, North Carolina
www://cleec.org/
The group was started by educators to provide a place where people could learn about barrier islands and the importance of protecting this rare natural resource. CLEEC conducts programs about barrier islands and associated marine ecology systems for adults and children.

Catalina Seabass Fund, Avalon, California
www.coastal.ca.gov/publiced/directory/resdirectory/t_orgs/thecatalinaseabassfund.html
Catalina Seabass supports research, grow-out and release of California White Seabass in conjunction with the California Department of Fish and Game O.R.H.E.P.

Living Lands & Waters Foundation, East Moline, Illinois
www.livinglandsandwaters.org
The mission of this organization is to aid in the protection, preservation and restoration of the natural environment of the nation’s major rivers and their watersheds.

South Riverkeeper, Annapolis, Maryland
www.southriverfederation.net
This is a dedicated group of more than 500 members whose mission is to preserve, protect and restore the South River and its ecosystem through monitoring and assessment, education and enforcement, restoration, outreach and promotion of responsible stewardship.

Upper Chattahoochee Riverkeeper, Atlanta, Georgia
www.chattahoochee.org
The Riverkeeper’s mission is to advocate and secure the protection and stewardship of the Chattahoochee River, its tributaries and watershed, in order to maintain its environmental integrity and to preserve the natural, scenic and recreational character of the river corridor.

We are Here Foundation, St. Clair Shores, Michigan
www.weareherefoundation.com

The mission of this organization is to create cleaner and healthier southeastern Michigan waterways while providing young people with interactive science kits and character- building programs.

The Honda Environment Statement

As a responsible member of society determined to help preserve the global environment, Honda makes concerted efforts to contribute to human health and preservation of the global environment in each phase of its corporate activities and to stay at the forefront of such endeavors.

Editor’s Note:

Honda Power Equipment, a division of American Honda Motor Co., Inc., manufactures and markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by environmentally advanced 4-stroke engines.

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