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Indianapolis - Adding to its string of industry awards since launching its mobile answers service in January 2008, ChaCha announced today that it has been named to the annual FierceWireless “Fierce 15” list, designating it as one of the top wireless companies of the year. FierceWireless editors evaluated hundreds of organizations, and found ChaCha to be among the “fiercest,” proven by their creativity and innovations in the marketplace.

FierceWireless, an internationally recognized daily email newsletter reaching more than 72,000 senior wireless industry executives, provides executives in over 100 countries with a quick, authoritative briefing on the day’s top wireless stories, including new trends and technologies.

“ChaCha’s human powered mobile answers service delivers impressive results in a timely manner. It’s easy and fun to use,” said Sue Marek, Editor-in-Chief of FierceWireless.

ChaCha’s free mobile answers service allows virtually anyone with a cell phone to call 1-800-2ChaCha or text 242-242 (Cha-Cha) and receive answers within minutes. ChaCha’s expert human guides — trained and skilled individuals — use ChaCha’s powerful patent-pending search tools to respond to almost any question with a succinct answer in a text message with a Web reference link. This human interface dramatically expands the types of questions users can ask well beyond simple phone numbers or addresses.

“We are thrilled to be recognized by FierceWireless as one of the top wireless companies of 2008,” said Scott A. Jones, ChaCha CEO. “Wireless industry executives turn to FierceWireless to provide up-to-date news along with analysis of major industry trends. It is an honor to be recognized by such an authoritative source on the wireless industry.”

“We’re on the forefront of an entirely new category in which ChaCha and its business partners can provide mobile users with a much more valuable and satisfying experience,” explained Jones. “By combining sophisticated technology with human intelligence, our mobile answers service goes way beyond typical web-based mobile search. Besides getting answers to just about any type of questions, you can easily reply with follow-up questions, as you might do in a conversation. It’s like having a smart friend available to answer your questions for you 24/7. The exponential week-over-week growth we are experiencing leads us to believe that ChaCha will fundamentally alter the way consumers view information access on their mobile phones.”

The Fierce 15 selection comes in the wake of ChaCha receiving a series of awards including the prestigious AT&T Fast-Pitch Award for “best consumer mobile application” at the CTIA Wireless Association Convention in Las Vegas in early April. In March, ChaCha took top prize in the “My Search Engine is better than Your Search Engine” competition at the Search Engine Strategies conference and was also ranked as the “No. 1 Alternative Search Engine” in February by Charles Knight of the blogging network, ReadWriteWeb.

The FierceWireless “Fierce 15” celebrates the spirit of being “fierce” – championing innovation and creativity, even in the face of intense competition. The complete list of winning companies is available today in a special issue of FierceWireless and on the FierceWireless Web site.

Courtesy: ChaCha, USA

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