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- Promoting Eco-Conscious Driving Around the World -

Bridgestone Group Action Plan
1.	Enlightenment activities within the Group The Bridgestone Group will promote activities to increase awareness and understanding of green motoring to all employees within the Group. These environmental educational activities will then be expanded to the families and friends through the employees.
2.	Enlightenment activities for drivers In conjunction with automobile clubs, the Bridgestone Group will deploy activities to increase environmental awareness and understanding through its sales network and various events.

Environmental conservation is one of the most critical issues of our time. The Bridgestone group has been expanding and enhancing its efforts to help preserve a safe environment for future generations. This collaboration with the FIA is an excellent opportunity to strengthen the global reach of Bridgestone’s environmental initiative.

Notes:
1.	World Environment Day was established to commemorate the United Nations Conference on the Human Environment initially held in Stockholm, Sweden on June 5, 1972. Every year, the United Nations has set June 5 as World Environment Day to raise awareness and discuss ways to educate people about environmental conservation.
2.	The FIA Foundation is an UK-based international charitable foundation created in 2001 with a $300 million donation from the Fédération Internationale de l’Automobile (FIA). Its mission is to conduct research and promotional campaigns in areas related to road safety, the environment and development of the automobile industry. The FIA, which is a non-profit federation of motoring organizations from all over the world, is the governing body of international motor sports.
3.	10 points for greener motoring: (1) Buy Green (2) Plan your journey (3) Check tyre pressures frequently (4) Reduce loads and avoid the need for roof racks (5) Don’t warm up your engine before starting off (6) Use air conditioning only when necessary (7) Accelerate gently and keep your speed constant (8) Use engine braking (9) Don’t idle your engine (10) Offset your CO2 emissions

Ward’s AutoWorld magazine once again acknowledged Volvo for superior car interior design. The Volvo C30 earned Ward’s Interior Design Award for Best Brand Reflection. Last year, Ward’s named the Volvo S80 winner of the Best Interior Design of the Year Award.

According to Eric Mayne, Ward’s Editor of News Operations, “Marked by simplicity, grace and functionality, the C30’s interior exemplifies this heritage. They not only defy the industry convention that mass ensures comfort, they contribute to a futuristic ambience usually reserved for concept cars.” Volvo interiors have always been ergonomically designed to bring forward in materials all that is reflected in Scandinavian design: where form and function combine to be aesthetically pleasing and easy to understand. In a complicated world, Volvo brings a sense of harmony and peace to the daily grind of driving.

“With the C30, our goal was to bring a more youthful spirit and a refined Scandinavian flair to the interior,” Steve Mattin, SVP Design, Volvo Cars said. “We wanted the best of our cultural design heritage in this car. Our design vision was to create an interior that could only be branded Volvo. We shied away from chrome, kept controls intuitive without adding more buttons or switches and looked for ways to express our feeling about harmony and softness. Our center stack console has become a signature element for all Volvo car models. Its outline brings a natural rhythm and functionality expressed in clean lines and soft curves.”

Volvo’s legendary anatomically designed seats are upholstered in the unique T-Tec fabric specially developed for Volvo Cars and inspired by sportswear and modern travel accessories. T-Tec is soft, supple, elastic and comfortable. The contrast between T-Tec and textile - along with seams of a different, yet coordinating color - reinforces the dynamic appeal of the car.

“We are pushing the edge with materials, visual sensations and tactile feelings,” Steve Mattin said. “C30 is a reflection of our Scandinavian culture, feelings about our environment and our heritage.”

June 3, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported May sales of 257,404 vehicles, a decrease of 7.9 percent from last May, on a daily selling rate basis.

“The all-new Corolla really found its stride this month,” said TMS President Jim Lentz. “Launched amid soaring fuel prices and economic uncertainty, Corolla strikes a sweet spot for buyers seeking refinement in addition to fuel efficiency and affordability.”

The Toyota Division posted May sales of 230,811, a decrease of 6.3 percent from last May. The Lexus Division reported May sales of 26,593 units, a decrease of 19.6 percent from the year-ago month.