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Mazda Launches New Sales Network in Turkey

HIROSHIMA, Japan—Mazda Motor Corporation has announced that its national sales company (NSC) in Turkey launched its new sales network in early June 2008.

 

Mazda transferred responsibility for the Turkish market to Mazda Motor Europe (MME) in 2007, and the new NSC in Turkey was established in September 2007. Since then, further preparations were made toward the launch of operations in Istanbul in early June. The company was officially established as Mazda Motor Logistics Europe N.V. Merkezi Belçika Türkiye Istanbul Şubesi. Mr. Steve Newton was appointed managing director of the new distributor on June 2, 2008, and operations began on June 5. Mazda’s distributor has 10 employees, with 22 sales outlets in Turkey.

 

Mazda’s distributor in Turkey plays a unifying role in several areas of the Mazda business, including importation and distribution of Mazda-brand vehicles, parts and accessories; technical and servicing support; sales, marketing and public relations campaigns; and efforts to strengthen the company’s brand image and sales networks.

 

The full-scale commencement of sales operations for Mazda’s distributor in Turkey is part of Mazda’s successful and ongoing strategy to establish wholly owned distribution subsidiaries in Europe. Now with 21 national sales companies doing business in 39 countries, Mazda controls over 90 percent of its sales volume in the European market through wholly owned subsidiaries.

 

Mazda will continue to strengthen its brand image and further develop its sales network in Europe as key elements of the mid-term Mazda Advancement Plan.

BMW Museum re-opens after total refurbishment.

BMW Group is one of the most forward-looking car companies in the world, yet it never forgets its roots.

One of Munich’s architectural highlights, the BMW Museum stands right next to the world famous BMW Group Head Office Four-Cylinder Building. It was here that the Chairman of the Board of Management of the BMW Group, Dr. Norbert Reithofer, officially reopened the Museum last week.

He highlighted the importance of tradition for the company: “Awareness of our heritage, the experiences and developments that our company has been through give us direction, power and inspiration for our work,” he said.

After a two and a half year refurbishment project, visitors can look forward to more than 120 exhibits in museum space covering 5,000 square metres. They will be presented in a completely new exhibition concept.

The circular museum will continue to be a landmark and a sought-out destination for car lovers from across Europe and the world. The adjacent low-level building now complements the ‘Bowl’ - as the circular museum building has been designated ever since it was opened in 1973. This has entailed increasing the available floor space five-fold. The museum will open its doors to the public this coming Saturday, 21 June 2008 from 10.00.

As guest of honour, Dr. Norbert Reithofer welcomed Eberhard von Kuenheim, who as Chairman of the Board of Management opened the museum in 1973. Although the exhibition has changed since then, the philosophy of the museum remains the same:

“A BMW Museum has to present living corporate heritage. And it must show how BMW defines the future, on the basis of concrete objects,” Dr Reithofer said.

The future was presented in an unusual way at the opening ceremony: 350 apprentices of the BMW Group surprised guests as representatives of the upcoming generation who would shape the history of the BMW Group, and themselves create new vehicles that will one-day be exhibited with pride in the Museum.

Acura Announces June Sales Results

The TSX sports sedan posted best-ever June sales, making it Acura’s top-selling vehicle for the month as the luxury division posted June sales of 12,456 units, down 16.4 percent* based on the daily-selling-rate. Acura year-to-date sales of 77,914 are down 14.3 percent versus 2007.

In just its second full month on sale, the redesigned TSX sports sedan set a new June record with sales of 3,869 units, surpassing the previous record of 3,414 set in 2007. Year-to-date sales TSX reached 17,683, up 2.2 percent compared to last year.

“The TSX is receiving a tremendous response from customers who want it all - performance, luxury and fuel efficiency,” said Dick Colliver, executive vice president of sales. “The all-new TSX is clearly the right product at the right time.”

American Honda Reports Record Sales in June

American Honda Motor Co., Inc., today announced total June sales of 142,539, up 13.8 percent on a daily-selling-rate basis(1), setting a new record for the month. Reflecting a shifting automotive marketplace, total car sales set a new June record for the first time since 1990 at 97,639, up 34.2 percent versus last year. Year-to-date American Honda sales are up 4.8 percent to 798,358.

“Staying true to our core values is allowing Honda to weather the storm of rising gas prices and help consumers find shelter in our products,” said Dick Colliver, executive vice president of American Honda. “Our factories are doing everything they can to produce the fuel-efficient models consumers are desperately in need of.”

Honda Division sales rose 17.9 percent over last year to a new June record of 130,083, driven by record car sales which increased 41.4 percent to 89,947. The fuel-efficient Fit posted its best month ever with sales of 10,003, up 100.5 percent, while Civic hit a new June record, up 23.1 percent to 39,967, and Accord rose 54.5 percent to 39,704. Honda Division light-truck sales of 40,136 reflect a decrease of 14.2 percent. Honda Division sales are up 7.4 percent to 720,444, year-to-date.

Acura Division sales totaled 12,456. Sales of the completely redesigned 2009 TSX sports sedan increased 27.5 percent and set a new June record of 3,869.

(1) All percentages in this release reflect the daily selling rate as calculated with 24 days for June 2008, versus 27 for 2007. Year to date, the daily selling rate is calculated with 153 days for 2008, versus 154 for 2007