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FORD EXPLORER PRAISED FOR AFFORDABILITY, SAFETY

2nd July 2008, 04:46 am

DEARBORN, Mich., July 1, 2008 – The 2008 Ford Explorer is more resistant to damage and less likely to cause damage to other vehicles in low-speed crashes than other midsize sport utility vehicles, the Insurance Institute for Highway Safety (IIHS) reported today.

“The Ford Explorer has been the benchmark SUV for family capability, safety and value for two decades,” said Darryl Hazel, president, Ford Customer Service Division. “Insurance companies are more likely to give Explorer customers discounts because of this established track record.”

Ford was the first to market with crash structures on SUVs that are more compatible with passenger cars. When the Explorer was redesigned for the 2002 model year, the front bumper was dropped nearly two inches, to better align with the crash structures of passenger cars.

The 2008 Explorer retains that design, which helps to reduce damage to cars in common slow-speed incidents and allows lower vehicles’ energy-absorbing bumpers to do their work. The Explorer is the only midsize SUV to receive the government’s highest frontal crash test rating for six consecutive years.

“Ford has more IIHS Top Safety Picks than any other brand, and more government 5-star safety-rated vehicles than any other automaker in history,” Hazel said. “Part of this safety success is that our larger family and work vehicles are more compatible with smaller vehicles.”

The Explorer outperformed several other midsize SUVs in 10 mile-per-hour crash tests with the back of a typical midsize car. The test results will be used in the IIHS’s petition to the National Highway Traffic Safety Administration for the standardization of bumper height for all passenger vehicles.

“One big difference is that the Explorer’s bumpers line up pretty well with those on cars, so when this SUV hits a car or a car hits it, the bumpers on both vehicles engage instead of over- and under-riding each other,” said Institute president Adrian Lund. “When cars collide with other cars, their bumpers usually line up pretty well, but in SUV-to-car crashes, the bumpers often don’t match up at all. The result can be thousands of dollars of unnecessary damage in low-speed crashes.”

In front-to-rear collision tests, the other SUVs overrode the rear bumpers of stationary Hyundai Sonatas causing damage ranging from $3,891 to $4,737, and each SUV sustained more than $1,000 damage. By comparison, the Explorer sustained less than $1,000 damage, and it inflicted only about one-third as much damage on the midsize sedan.

The IIHS reported that real-world crash data is consistent with the tests. The Explorer had lower-than-average losses under the same insurance coverage during the same years compared to the competitive models.

“There’s no evidence that the relatively effective bumpers on the Ford Explorer compromise its off-road performance or its utility at loading ramps,” Lund said. “The Explorer shows that you can still have the utility of an SUV without making bumpers so high that they don’t line up with cars.”

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 228,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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Audi on second row at Norisring

2nd July 2008, 04:39 am
· Thrilling DTM qualifying in Nuremberg
· Timo Scheider in fourth place is quickest Audi driver
· All four new Audi A4 DTM cars among the top eight
Ingolstadt/Nürnberg – The fifth round of the 2008 DTM in Nuremberg promises to become the most thrilling one of the year. The fiercely competitive qualifying on Saturday confirmed that Audi with the new A4 has realistic chances of putting an end to the string of Norisring wins Mercedes has clinched since 2003.

Timo Scheider as the best Audi driver will start from the second row, Martin Tomczyk, Tom Kristensen and Mattias Ekström from positions five, six and eight. This means that on the grid all four new Audi A4 DTM cars are “lying in wait” on rows two, three and four.

During the qualifying, Timo Scheider even gave the many Audi fans in the stands at the Norisring reason to dream of a pole position: In the second session, the leader of the standings was the first Audi driver to break the 48-second sound barrier, clearly setting a best time of 47.877 seconds.

In the third and decisive segment, however, the Oschersleben winner did not quite equal his fastest lap. By merely 65 thousandths of a second, the German missed a position on the front row of the grid, which he would have achieved with his time set in the second session. Only marginally slower than Scheider were Martin Tomczyk, Tom Kristensen and Mattias Ekström. All four drivers from Audi Sport Team Abt Sportsline were lying within 159 thousandths of a second.

The best driver of an A4 from last year was the Frenchman Alexandre Prémat, who secured tenth place on the grid. His team-mate from Audi Sport Team Phoenix, Oliver Jarvis, made it into the second qualifying segment at his Norisring début as well. The young Brit will start to the race from position 13.

For the drivers of Audi Sport Team Rosberg and the Audi Futurecom-TME customer team, the qualifying ended after the first session. They will be starting from places 16 (Mike Rockenfeller), 17 (Christijan Albers), 18 (Markus Winkelhock) and 19 (Katherine Legge).

The DTM race at the Norisring will start at 2:03 p.m. local time on Sunday. ARD will broadcast the race in Nuremberg live on “Das Erste” starting at 1:45 p.m.

Quotes after qualifying

Dr Wolfgang Ullrich (Head of Audi Motorsport): “We had expected a little more. I think, theoretically, that would have been possible too but it’s incredibly difficult here to cope with the grip conditions that keep changing from one lap to the next. Our rivals were extremely strong again, as they always are here at the Norisring. The new A4 is showing a good performance, but in the qualifying it wasn’t enough. Now we need to concentrate on the race. Anything’s still possible.”

Timo Scheider (GW: plus/Top Service Audi A4 DTM #10): “We managed developing the car in the right direction, despite the fact that in the past Nuremberg wasn’t necessarily our forte. That’s exactly why I’ve got a positive feeling. I’m happy that we’ve become clearly more competitive vis-à-vis Mercedes than in recent years. That’s why fourth place is not a disappointment. But it is disappointing that I didn’t manage to set my time from the second qualifying in the third session as well. I’m a little upset about that and it was also partially my fault. We’re represented at the front of the grid with all the candidates for the championship title. That’s why everything’s open for Sunday.”

Martin Tomczyk (Red Bull Audi A4 DTM #2): “That was quite alright, I’m very satisfied. Everyone knows that the Norisring isn’t necessarily my favourite track. In all three sessions I set a good time. Those were my fastest times of the whole weekend. Fifth place at the Norisring linked to my name gives me a positive feeling.”

Tom Kristensen (Audi A4 DTM #9): “My hopes had been higher. We worked very hard at Audi on improving our performance particularly at the Norisring. The car was very good, but not consistent enough. That’s why I had a few small problems in the Schöller-S and in the last turn. It was difficult to manage identical laps. That cost me a tenth, and thus a few places.”

Mattias Ekström (Red Bull Audi A4 DTM #1): “I’ve been pleased with the new Audi A4 throughout the weekend. But in qualifying we didn’t have a one-hundred-percent perfect setup – and, unfortunately, at exactly the time when everything should have been perfect. That means tomorrow we’ll have to fight from eighth place.”

Alexandre Prémat (Audi Bank/Shell Helix Audi A4 DTM #14): “I’m absolutely satisfied, I’d have never thought that it would be possible to clinch tenth place with the heaviest car in the field. We were lacking only a tenth to Gary Paffett, whose car is clearly lighter. I gave the max and am happy with the qualifying.”

Oliver Jarvis (Best Buddies Audi A4 DTM #15): “In the first qualifying we were really good. I’m happy about that. In the second qualifying we decided to start on old tyres in order to save one set for Zandvoort. But afterwards, on the new tyres, we didn’t achieve the improvement we’d been hoping for. The chicane didn’t offer that much grip, the car was understeering.”

Mike Rockenfeller (S line Audi A4 DTM #18): “On Friday I was satisfied but in free practice the car was almost undrivable on the straight and only jumped at the front axle and bottomed out. So we changed the whole setup. In qualifying it was actually very good, it’s just that at the Norisring the times are so close together. You need to have confidence in the car. I didn’t have confidence or else we’d have made it into the next qualifying session.”

Christijan Albers (Audi A4 DTM #21): “I think we’ve achieved the maximum. More than that wasn’t possible. We can probably expect quite a good race as well because our car is very consistent. That gives us reason for hope.”

Markus Winkelhock (Playboy Audi A4 DTM #19): “That was a very mediocre qualifying after I’d been getting along very well with my car in all the practice sessions. In free practice, the car’s balance was still good. I was setting a superb time on used tyres, which I didn’t achieve again in qualifying. Unfortunately, balance was completely different in qualifying: very poor traction and lots of oversteer.”

Katherine Legge (Audi A4 DTM #20): “The qualifying was disappointing after we’d been keeping up with the field pretty well on Friday. Actually, we had all been looking forward to qualifying. However, both of the team’s cars were not running perfectly. We’ve still got some work to do.”

Hans-Jürgen Abt (Team Director Audi Sport Team Abt Sportsline): “We can’t be completely satisfied. Our expectations had been higher. We need to continue fighting. We know that the race at the Norisring on Sunday will probably turn into a hot battle in high temperatures again. We’re not sticking our head into the sand but will continue fighting in order to be successful after all.”

Ernst Moser (Team Director Audi Sport Team Phoenix): “We made it through the first session. That was a must – we had planned on that. Making it into the last session was impossible. That session was reserved for the new cars. We’re very satisfied with places ten and 13. We said that, despite the weight disadvantage, we won’t give up. We showed what is possible with strong will power and a good team spirit. I’m proud of the boys and the drivers.”

Arno Zensen (Team Director Audi Sport Team Rosberg): “After the previous sessions I’d been expecting a bit more. That we didn’t get beyond the first qualifying with both cars is definitely disappointing.”

The starting grid in Nuremberg

1 Bruno Spengler (Mercedes) 47.785s
2 Jamie Green (Mercedes) 47.963s
3 Paul di Resta (Mercedes) 47.969s
4 Timo Scheider (GW: plus/Top Service Audi A4 DTM) 48.028s
5 Martin Tomczyk (Red Bull Audi A4 DTM) 48.041s
6 Tom Kristensen (Audi A4 DTM) 48.136s
7 Bernd Schneider (Mercedes) 48.168s
8 Mattias Ekström (Red Bull Audi A4 DTM) 48.187s
9 Gary Paffett (Mercedes) 48.295s
10 Alexandre Prémat (Audi Bank/Shell Helix Audi A4 DTM) 48.375s
11 Ralf Schumacher (Mercedes) 48.417s
12 Maro Engel (Mercedes) 48.538s
13 Oliver Jarvis (Best Buddies Audi A4 DTM) 48.565s
14 Mathias Lauda (Mercedes) 48.663s
15 Susie Stoddart (Mercedes) 48.581s
16 Mike Rockenfeller (S line Audi A4 DTM) 48.627s
17 Christijan Albers (Audi A4 DTM) 48.658s
18 Markus Winkelhock (Playboy Audi A4 DTM) 48.662s
19 Katherine Legge (Audi A4 DTM) 48.829s

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The heart of Porsche has been beating in Zuffenhausen for 70 years now

2nd July 2008, 04:37 am

Stuttgart. It was on June 26, 1938 that Dr. Ing. h.c. F. Porsche KG, as the enterprise was then called, moved from Kronenstrasse 24 in the center of Stuttgart to newly-built premises in the district of Zuffenhausen. In May 1937, Ferry Porsche had already acquired a site there at the address Spitalwaldstrasse 2 (as it then was), thus determining the location of the later Porsche factory. 70 years on, the building newly completed in 1938 still forms a central part of the factory complex in Zuffenhausen.

Right from the beginning, an important chapter of motoring history was written at the main factory in Zuffenhausener: after the first prototypes of the Volkswagen had been pieced together – still in the garage of the Porsche villa on the Stuttgart Killesberg hill – the pilot series of what became known as the “VW-Beetle” was made in Zuffenhausen in 1938. The bodies, built in the neighbouring car body works Karosseriewerk Reutter, were mounted on chassis at Porsche and exhaustively tested. Also of historic significance is the building of three Type 64 racing coupés in 1939. Originally intended for the Berlin-Rome long distance race, the aerodynamically streamlined cars are regarded as the forbears of all subsequent Porsche models.

The production of sports cars in Zuffenhausen began in 1950 with a makeshift arrangement: up to the end of 1955, when the Porsche’s main factory was given clearance by the American army, bodywork production and vehicle assembly for the Porsche 356 took place mainly on the premises of Reutter.

In 1952, an addition was made in the form of the Porsche-Werk 2, designed by architect Rolf Gutbrod. This was followed in 1960 by Porsche-Werk 3 which housed, among other things, the sales and customer service departments. In 1964, directly following the launch of the 911, Porsche KG then took over Karosseriewerk Reutter, together with its workforce of around 1,000 employees.

Today the 911 series – and all Porsche engines – are produced in Zuffenhausen. The factory is subdivided into the areas of Body Shell Assembly, Paint Shop, Vehicle Assembly, Upholstery, Engine Assembly and Test Stands. In order to ensure flexible production in a limited space, Porsche has developed special solutions, including several super-
imposed manufacturing ‘levels’ in Body Shell Assembly and Vehicle Assembly. Another special feature: Porsche’s serially-produced cars are manufactured together with the racing versions on the same assembly line.

 

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Porsche voted the most attractive brand for the fourth time in a row

2nd July 2008, 04:36 am

Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart has been confirmed as the most attractive and likeable automobile brand in its largest export market, the USA. In the latest survey of opinion the “Automotive Performance, Execution, and Layout Study (APEAL2)” conducted by the market research company, J.D. Power, Porsche took first place for the fourth consecutive time. The satisfaction of buyers is surveyed in the APEAL study after the first 90 days of driving experience with their new vehicle. At total of 81,500 persons were surveyed from February to May of 2008 as to how they rate their vehicle according to 100 criteria in categories such as driving dynamics, performance, design, comfort, and suitability for daily use. Porsche returned top marks in the process.

The individual results for the model series equally emphasise the high quality of the products and the high degree of appreciation among customers: without reservation, buyers taking part in the study also confirmed the 911 Carrera, Cayman, and Cayenne as the best vehicles in their categories of “Premium Sporty”, “Compact Premium Sporty”, and “Midsize Premium Multi Activity Vehicle”. Already one month prior, Porsche was also distinguished by J.D. Power in the just as prestigious “Initial Quality Study” as the automobile manufacturer with the best quality.

With this two-fold victory, the crucial US customers yet again confirmed both the success of Porsche’s sustained quality offensive and fascination of its brand.

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