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German auto parts manufacturers value the Chinese market

30th April 2008, 11:55 pm
2008 Beijing International Auto Show in representative parts Pavilion - W7 Museum, to Bosch, mainland China, Mahler, Schaeffler, ZF, ThyssenKrupp, Bayer, led by Germany and other parts Pavilion , W7 Museum occupied an area of 2,300 square meters, as the entire international components of the largest exhibition hall in groups.

This is the German Automobile Industry Federation (VDA) in Frankfurt organized by the IAA International Auto Show, the German supplier scale exhibition of the most intensive field.

April 21, led the German mission to Beijing to combat the German Automobile Industry Federation of exhibitors (VDA) at the Pavilion W7 VDA specialized regional met with Chinese reporters. “In China, the German brand cars far exceeds the rate of expansion of the market’s own development. 08 the first three months of the German automobile brand sales increased 36 percent, while the total size of the market growth of 22 percent, almost every five Chinese new registration Out of the car for a German brand. “German Automobile Industry Federation (VDA) Chairman) Ti Yasi» Mr. Wei Siman not without proudly, “said German suppliers successful use of the Chinese market the opportunities provided by the China as a production site ‘of course’ choice. ”

Ayodhya Siwei Rothman, the German car production in China at present has about 25, the German auto industry in China has more than 140 assembly plants and production permit access to the factory, after the United States, China and France Germany’s third-largest auto industry in overseas production sites. Since 1996, the German supplier of the six times the number of actual growth. Since 2007, China has been Germany’s most important overseas market, in Germany in 2007, China sold 967,000 vehicles, more than in the United States 948,000 level.

German car manufacturers on the reasons for China’s favor, Ayodhya Siwei Rothman said, “Of course this does not relate to low production costs, and also on the market potential and the most important quality factors.” He stressed, “VDA has China Automobile Industry Association conducted a number of cooperation in the past two years, VDA in Beijing has established a Quality Management Centre, which is a commitment to the suppliers to provide products in the audit, training and professional development courses professional platform. ”

At the same time, Ayodhya Siwei Rothman said, “We strongly support China as a high-performance, low-emission power-train technology to establish the market, which includes clean diesel, which is a huge potential in China have the technology, and the German company Precisely in this area has the world’s leading technology. “

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How car company facing the rasing of Raw material

30th April 2008, 12:03 am
The growing automobile sector to two extremes - platform for expansion and contraction platform. Insight here that contraction platform is the trend of globalization, and that the platform is to reduce the steel, oil, labor costs rose the most direct killer of reach, at the same time guarantee the quality of the car.

With the production platform, means that many parts of the same, more reliable technology, such as matching suppliers system to the merger, mature supporting system can guarantee that the quality of cars. At present, the production platform with different brands of enterprises in China are not many.

Ford Motor Company is a typical platform to reduce integration. At the same time as Ford has Ford, Mazda, Volvo and other brands, as a platform to create the conditions for integration. At present, more than three of its brands have successfully integrated platform. Another more prominent platform strategy is public, not in the platform produced a lot of competitive models.

Car industry, not only saving a platform to reduce the cost structures platform, supporting system integration and scale, is a good way to reduce costs. At present, steel, oil, labor costs are rising rapidly. The price rise is difficult. The future, the space vehicle prices, reduced platform is brought about by the benefits.

On the contrary, the international brand platform at the same time significantly reducing the domestic automobile enterprises have autonomy in the expansion of the platform. Some enterprises that create dynamic, several major platform models across several levels and includes many categories. Automotive experts have expressed concern about, worried about the blind expansion platform for enterprises to bring the waste.

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