- mjunction re-launches mjunctionedge with a renewed focus on knowledge exchange
- Corporate site www.mjunction.in launched in Hindi as a client / customer connect initiative
- Other initiatives include digitisation of magazines, launch of specialty reports on steel and coal
mjunction services, India’s largest eCommerce company, announced the re-launch of its content and conference division as mjunctionedge along with the launch of its premium industry magazines namely, Steel Insights and Coal Insights in Hindi language. The launch was followed by unveiling of mjunction’s corporate portal (www.mjunction.in) in Hindi language. The magazines and the corporate portal were unveiled jointly by PS Bhattacharya, chairman, Coal India and Viresh Oberoi, managing director, mjunction services.
The company’s decision to launch the Hindi version of the magazines and the corporate portal was based on feedback it had been getting from its pan-India customer and subscribers base to incorporate a regional preference. While the primary aim of the regional versions of the magazines will be to reach out and engage to a larger segment of target audience who adhere to the coal and the steel industry within the Hindi speaking community in northern India and parts of western and eastern India, the launch of the corporate portal in Hindi will endeavour to position the portal from a mere transactional to a high–end information exchange platform.
Unveiling the Hindi edition of the magazines and the corporate portal, Mr Bhattacharya said: “Such initiative from mjunction will not only benefit the huge base of the buyers and sellers from the steel and coal industry but also act as a knowledge sharing platform between the stakeholders and contribute to the overall development of the coal and steel sector. It also creates a sense of responsibility in terms of efficiency and transparency from mjunction to all its users and ushers confidence in them for the eCommerce sector in India.”
Addressing the conference, Mr Oberoi commented: “The launch of these magazines in regional languages only strengthens our commitment of adding more value to our services. We are optimistic that such initiative will provide us with an opportunity to provide our share of knowledge about the industry back into the system and thereby enlarging the community that mjunction serves. High-end specialty reports catering to the steel and coal industry are also in the pipeline. This apart, we have also planned several conferences from varied industry verticals like steel, coal, shipping, logistics and many more.”The Hindi language edition of the magazines will be an exact replica of its current English versions and will start with a print run of 1,000 copies to start with and has a target of increasing the figure to 5,000 copies by 2008 end. mjunctionedge also has firm plans to launch its ‘Insights” magazines in other regional languages like Bengali, Gujarati etc in the future.
mjunctionedge will focus strongly on becoming a leading knowledge exchange platform for its businesses in steel, coal and sourcing to educate and engage and thus enlarge its consumer base of mjunction facilitating its business objectives. mjunctionedge also plans to digitise the publications as its businesses and customer base grows beyond India.
The re-launch of the contents and conferences division is part of mjunction’s “Vision 2008-13” through which the company plans to achieve five fold growth to Rs50,000 crore in terms of transaction value. It closed FY 2008 with a transaction value of Rs10,314 crore.