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Stuttgart. Beaming faces in Zuffenhausen: today four children, aged five and six, each collected their own ‘Model 911’ pedal car from the museum of Dr. Ing. h.c. F. Porsche AG. They were the lucky winners of a raffle which had taken place at the “Bietigheim Wonderland”, an event held in Bietigheim on May 30 and 31, 2008. Dr. Wendelin Wiedeking, Chairman of the Executive Board of Porsche AG, did not miss the opportunity to greet the young guests himself and hand them their prizes in person:
“I am very pleased to meet such young Porsche enthusiasts and I hope you will have a lot of enjoyment driving your own little 911s”, said the Chairman, congratulating the children.

After receiving their prizes, the children were given a tour of the Porsche Museum to view the legendary exhibits of the sports car manufacturer. They then refreshed themselves with ice-cream and cake in the Porsche Guest Casino. The children were accompanied by their parents, brothers and sisters, as well as the Mayor of Bietigheim, Kurt Leibbrandt, and the Head of Bietigheim’s Culture and Sport Office, Heinz Steidle.

Several hundred children had taken part in the raffle for the prize pedal cars, which are true-to-scale models of the Porsche 911. Porsche had played a decisive part in initiating and sponsoring the local festivities in Bietigheim Town Center, where around 50 bands and groups performed.

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Prestigious Journalists and PR Experts Join Porsche TeamStuttgart. Porsche is adapting the organization of its Press Department to the new structure of the group: Anton Hunger (59), for many years Head of Press and Public Relations of Dr. Ing. h.c. F. Porsche AG and – since November 2007 – also of Porsche SE, will be exclusively responsible for managing the newly-created Press and Public Relations Department of the Holding from July 1. Together with him, Frank Gaube (47) will be changing over to Porsche SE, where he will head the Financial Press and Investor Relations Department, with the continued support of Frank Scholtys (47).

Anton Hunger

Frank Gaube, Frank Scholtys

Dirk Erat (36) has been appointed Head of Corporate Press at the Porsche SE. He comes to Porsche from Siemens AG, which he joined following teacher training studies at the University of Konstanz and a traineeship in journalism in the year 2000 as press relations officer. From 2004 onwards, he headed External Communications at the Siemens Mobility Divisionin Erlangen. Erat will be taking up his new duties on September 1. The team will also have the support of Josef Arweck (31) who, after studying politics, history, psychology and economics, worked from 2002 onwards as press relations officer for McKinsey & Company, and will also be fulfilling this function for
Porsche SE as of July 1.

Dirk Erat, Josef Arweck

Anton Hunger’s successor as Director of Corporate Communications at Dr. Ing. h.c. F. Porsche AG from July 1 will be Christian Dau (46), who has been on the staff of the Porsche Press Department since September 1997 and has been Hunger’s official Deputy since 2003.

Christian Dau

Dr. Albrecht Bamler (50) continues to be responsible for the Corporate Press and Michael Baumann (43) for the International Press of Porsche AG. However, there has been a change in Product and Technology Communication: on June 1, 2008 Hans-Gerd Bode (47) took over as Head of Department from Stefan Marschall (52), who is setting up his own independent PR consultancy. Bode came to Porsche from Volkswagen AG, where he had been in charge of Brand and Product Communication since 2001. When working for the Stuttgart sports car manufacturer he will be cooperating closely with Eckhard Eybl (54), whose activities focus on the Product Press,and with Oliver Hilger (34), who continues to supervise the Motorsport Press.

Dr. Albrecht Bamler, Michael Baumann

Hans-Gerd Bode, Stefan Marschall

Oliver Hilger, Eckhard Eybl

The team will be completed by Hermann Josef Stappen (46), who will be looking after the Technical Press from September 1 onwards. Stappen studied mechanical engineering and has the best prerequisites for the job: after a traineeship in the press office of the specialist journal “Autohaus”, he worked from 1997 onwards for the Testing and Technology Office of the motoring journal “Auto Motor und Sport”. Stappen replaces Götz Fuchslocher (44), who has going to the specialist journal “Automobil-Produktion”.

Achim Stejskal (35) is coming to Porsche from Daimler AG. From July 1, he will be heading the new Porsche Museum at the Zuffenhausen headquarters and will report to the Director Corporate Communications of Porsche AG. Stejskal first studied education, before going in 1999 to what was then the DaimlerChrysler AG; he worked for the Stuttgart enterprise in various capacities in the ‘Classic Vehicles’ Department. In 2006, he became Deputy Head of the Mercedes-Benz Museum and was appointed Head of the Administrative and Shop Management Department. In this area, Klaus Bischof (59) will continue to be in charge of Porsche’s so-called ‘Rolling Museum’, which comprises approximately 400 historic vehicles.

Achim Stejskal, Klaus Bischof

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6/19/2008

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Mazda Motor Corporation today received permission from Japan’s Ministry of Land Infrastructure and Transport (MLIT) to test the Mazda Premacy Hydrogen RE Hybrid minivan on public roads. Mazda’s newest hydrogen rotary engine vehicle features a hybrid system that increases the vehicle’s power by 40 percent and doubles the hydrogen fuel range to 200 kilometers. Mazda aims to complete the road trials and start commercial leasing in Japan during fiscal year 2008. The Mazda Premacy Hydrogen RE Hybrid is the world’s first hydrogen hybrid car with a dual-fuel system that enables the car to run on either hydrogen or gasoline.

Separately, Mazda has also announced that it will display and demonstrate its hydrogen rotary vehicles at the G8 Hokkaido Toyako Summit in July 2008. The Premacy Hydrogen RE Hybrid will debut alongside the previously released RX-8 Hydrogen RE at the summit’s Environmental Showcase*1.

Mazda Premacy Hydrogen RE Hybrid

Akihiro Kashiwagi, Mazda’s program manager in charge of hydrogen RE development, said, “We are committed to improving the performance of our hydrogen rotary engine vehicles to help promote a more eco-friendly place for the automobile in society. Getting permission from the transportation authorities in Japan to begin public road testing the Premacy Hydrogen RE Hybrid in time for the Hokkaido Toyako Summit is extremely significant, because the eyes of the world will be focused on Japan’s environmental technologies. Going forward, we will continue to advance our development program and strive to start commercial leasing during this fiscal year.”

The Premacy Hydrogen RE Hybrid incorporates the acclaimed dual-fuel system*2 from the RX-8 Hydrogen RE, which became the world’s first commercially available hydrogen rotary engine vehicle in 2006. The Premacy Hydrogen RE Hybrid also features a hybrid system that combines an electric motor with Mazda’s hydrogen rotary engine to realize significantly enhanced performance. Mazda’s other environmental technologies showcased on the vehicle include “Mazda Biotechmaterials.” Used for some of the vehicle’s interior plastic parts and seat covers, these plant-derived materials contribute to reduced CO2 emissions.

Under its Sustainable Zoom-Zoom environmental plan, Mazda is dedicated to pursuing harmony between driving pleasure and environmental and safety features, while working toward an advanced Zoom-Zoom future by developing vehicles that “look inviting to drive, are fun to drive, and make you want to drive again.”

*1 The Environmental Showcase is an exhibition and demonstration of Japan’s latest environmental and energy-saving technologies that will be held at the International Media Center for journalists covering the Hokkaido Toyako Summit.
*2 The dual-fuel system allows the driver to select either hydrogen or gasoline fuel with the push of a button.

Mazda’s new global Zoom-Zoom communication style visually expresses the company’s evolution at a glance -
HIROSHIMA, Japan—Mazda Motor Corporation today announced the launch of its new global brand visual identity which will be rolled out progressively around the world. Following a successful pilot in Australia, the first major region to introduce this new visual identity direction will be Japan, commencing on June 20, 2008, when Mazda updates its Japan websites with distinctive new features. This will be followed by its full adoption in advertising, commencing on July 8 with the launch of the new mid-size Mazda Biante high-roof minivan in Japan.

The new global visual identity was created to evoke strong emotional connections between Mazda and its customers across all touchpoints, and convey the brand’s unique personality and distinctive profile. Mazda’s brand symbol and the brand essence will not change. The new visual identity is intended to express the new direction the Mazda brand is taking, its evolution and the innovation that lies at its core. This fresh new way of articulating the Mazda brand will be integrated into every facet of Mazda’s future brand communications.

The new global brand visual identity uses distinctive visual cues to express Mazda’s brand personality. These include the use of dynamic angles to convey a sense of movement; a new Mazda typeface to complement the other elements of the new visual identity; and a new ‘dynamic wing’ graphic which contains the Mazda brand symbol and captures Mazda’s confident, bold spirit. In addition, launching the new visual identity will ensure clarity and consistency in all Mazda communications across the globe.

“The launch of Mazda’s new global visual identity will enable us to communicate Mazda’s core brand values and attributes more clearly and with greater energy than ever before,” says Dan Morris, Mazda’s senior executive officer in charge of marketing and overseas sales. “We want to connect more powerfully with our customers around the world in a consistent manner with this newly refined element of the Zoom-Zoom brand.”

Mazda introduced its existing corporate identity (CI) in 1975 and developed its corporate mark as an easy-to-read standard for use in its global communications. The brand symbol was created in 1997 as one element of Mazda’s efforts to strengthen its brand image. Since the launch of the original Mazda6 in 2002, Mazda’s Zoom-Zoom brand message has gained currency all over the world.

Looking to the future, Mazda will continue to pursue harmony between driving pleasure and environmental and safety features, and delight its customers with exciting vehicles that ‘look inviting to drive, are fun to drive, and make you want to drive them again.’ With the introduction of its new global visual identity, the Hiroshima-based company will aim for continued improvements in its brand value.