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HERNDON, Va. - Mass Communications students at the University of Colorado at Boulder (CU-Boulder) were recently given the opportunity to participate in the U.S. media launch of the new 2009 Volkswagen Tiguan.

Thirty students from the CU School of Journalism and Mass Communication attended the press briefing which provided an overview of the Tiguan’s technical and marketing specifics. The briefing was then followed by a vehicle “walk-around”, a presentation of its features and a test drive. Students from print and broadcast journalism, public relations and advertising disciplines assisted the Volkswagen launch team in various aspects of the event.

“What better opportunity to give back to our hosts at CU-Boulder than to allow their students the opportunity to take part in a real press event,” said Keith Price, public relations manager for Volkswagen of America Inc. “Boulder reflects the active lifestyle of the Tiguan customer and prospect profile, so the location was a perfect fit and the opportunity to work with the university made it even better for Volkswagen.”

“It’s not often we can give our students hands-on experience in public relations, advertising and magazine journalism in the same event,” said Dean of the School of Journalism and Mass Communication, Paul Voakes.

In addition, Road & Track magazine will review articles submitted by students about the Boulder event and will consider publishing the best submission on its Web site. “Road & Track magazine, in both print and online media, needs to contribute to the development of the next generation of automotive journalists,” said Matt DeLorenzo, deputy editor, Road & Track. “We are excited about this opportunity”

Courtesy: Volkswagen of America Inc., USA

These are the first official sketches of Mazda’s new city car. It will be revealed in concept form at the Paris Motor Show in October.

It is most likely to be badged the Mazda 1 when it goes on sale. It will rival the Volkswagen up! and Toyota’s iQ.

The city car concept is likely to feature Perspex panels with sliding doors and seats, which should increase practicality.

Peter Birthwhistle, who is the chief designer at Mazda’s European Research and Development Centre has said: “The finished article will be even more radical than the car seen here. It will be aimed at young people and feature the likes of iPod connectivity, sat-nav and Blue- tooth. It will be environmentally friendly, and weigh as little as possible.”

The concept is likely to be powered by a combination of fuel cells and batteries.

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The new Renault Laguna Coupe has been unveiled at the Cannes Film Festival.

The car will run off the Nissan 350Z 3.5-litre V6 which will be detuned to run at around 237bhp and 243lb-ft of torque. There will also be a new 3.0-litre V6 diesel with 232bhp and 332lb-ft of torque. Both of the V6’s will run off the front wheels through automatic transmissions and will do 0-62 in under 7 seconds. Continue reading ‘The new Renault Laguna Coupe’ »